KAREN LAWRENCE
write | edit | design
PROFILE
Accomplished, professional, creative marketing copywriter with nearly 20 years of experience in retail writing for print media and online.
WORK EXPERIENCE
Freelance
2010 - present
_Schroeder Baking Company _Jewelers Service Company
_Anvil & Co. _Landscape Direction
_Linda Shober Designs & Images _Official Costumes
_Birch Grove School _Taymark
_Friends of Allemansratt _Blue Ox MPLS
_Osceola Chamber of Commerce _thesaintcroixvalley.com
_Osceola Community Health Foundation/Osceola Medical Center
Taymark
2003 - 2010
_Worked as a copywriter to write and edit original copy in order to generate retail sales for
several brands.
_Produced product copy for multi-channel markets including print ads, e-mail blasts, SEO
copy, brochures, catalog, magazine, business letters, internal communication and other
marketing collateral.
_Collaborated with teams of marketing and merchandising personnel, business leaders,
graphic designers and photographers to create innovative, on-trend campaigns in a
fast-paced environment.
_Served as editor of a nationally distributed magazine, leading a team of copywriters and
graphic designers in creative development from conceptual phase to completion.
EDUCATION
_University of Minnesota | Class of 2000 | B.A. English | Minor in Journalism/PR
_University of St. Thomas | Prerequisite Courses | Women's Soccer & Basketball Teams
ADDITIONAL SKILLS
_Intermediate graphic design
_Photo shoot direction
_Interview
_Press Release
_SEO Copy
SOFTWARE
_Adobe InDesign
_Adobe Illustrator
_Microsoft Word
_Microsoft Excel
2010 - present
2010 - present
Education
University name. Click to edit me.
2010 - present
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
University name. Click to edit me.
2010 - present
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.